{"title":"Home page","description":null,"products":[{"product_id":"vitamins-and-supplements-example-product-1","title":"Example product","description":null,"brand":"HalfMoon Labs","offers":[{"title":"Default Title","offer_id":42134568304711,"sku":null,"price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9927\/1751\/files\/vitamins-and-supplements-products-1.jpg?v=1761706345"},{"product_id":"papaya-leaf-extract","title":"Papaya Leaf Extract + Sorghum Bicolor Wellness Supplement","description":"\n  \u003c!-- INTRO STATEMENT --\u003e\n  \u003cdiv style=\"background: #6b1a1a; color: #fff; padding: 32px 40px; border-radius: 8px; margin-bottom: 24px; text-align: center;\"\u003e\n    \u003ch2 style=\"font-size: 26px; font-weight: bold; margin: 0 0 12px 0; color: #f5d97e;\"\u003eFinally. Natural Support for Your Blood Health.\u003c\/h2\u003e\n    \u003cp style=\"font-size: 17px; margin: 0; line-height: 1.7;\"\u003eA fermented botanical supplement — crafted from Sorghum Bicolor and Papaya — designed with sickle cell warriors in mind.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- PRE-ORDER BANNER --\u003e\n  \u003cdiv style=\"background: #f5d97e; border: 3px solid #6b1a1a; border-radius: 8px; padding: 28px 36px; margin-bottom: 40px; text-align: center;\"\u003e\n    \u003cp style=\"font-size: 13px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #6b1a1a; margin: 0 0 8px 0;\"\u003e⚗️ Now Accepting Pre-Orders\u003c\/p\u003e\n    \u003ch3 style=\"font-size: 22px; font-weight: bold; color: #2c1a1a; margin: 0 0 14px 0;\"\u003eHandcrafted in Small Batches of 10\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; color: #2c1a1a; margin: 0 0 16px 0;\"\u003eHalf Moon Labs is currently accepting pre-orders. Each batch is prepared by hand in groups of \u003cstrong\u003e10 orders\u003c\/strong\u003e to ensure quality, freshness, and care in every bottle. When a batch fills, we begin production — your order ships as soon as it's ready.\u003c\/p\u003e\n    \u003cdiv style=\"display: inline-block; background: #6b1a1a; color: #f5d97e; font-weight: bold; font-size: 15px; padding: 12px 28px; border-radius: 6px; letter-spacing: 0.5px;\"\u003eReserve Your Bottle — Secure Your Spot in the Next Batch\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHAT IS SICKLE CELL --\u003e\n  \u003ch2 style=\"font-size: 24px; color: #6b1a1a; border-bottom: 3px solid #f5d97e; padding-bottom: 10px; margin-bottom: 20px;\"\u003eWhat Is Sickle Cell Disease?\u003c\/h2\u003e\n\n  \u003cp style=\"font-size: 16px; line-height: 1.8; margin-bottom: 16px;\"\u003eSickle cell disease (SCD) is a lifelong inherited blood disorder that affects the shape of red blood cells. Instead of the flexible, round discs that flow freely through blood vessels, people with SCD have rigid, crescent-shaped cells that clump together — blocking blood flow and cutting off oxygen to tissues and organs.\u003c\/p\u003e\n\n  \u003cp style=\"font-size: 16px; line-height: 1.8; margin-bottom: 16px;\"\u003eMore than \u003cstrong\u003e100,000 Americans\u003c\/strong\u003e live with sickle cell disease. Globally, it affects millions — predominantly people of African, Caribbean, Middle Eastern, South Asian, and Mediterranean descent. Yet despite its prevalence, sickle cell remains one of the most underfunded and under-researched conditions in medicine.\u003c\/p\u003e\n\n  \u003cp style=\"font-size: 16px; line-height: 1.8; margin-bottom: 30px;\"\u003eThe result? A community of warriors managing an invisible, often misunderstood battle — every single day.\u003c\/p\u003e\n\n  \u003c!-- THE REAL EXPERIENCE --\u003e\n  \u003ch2 style=\"font-size: 24px; color: #6b1a1a; border-bottom: 3px solid #f5d97e; padding-bottom: 10px; margin-bottom: 20px;\"\u003eThe Reality No One Talks About\u003c\/h2\u003e\n\n  \u003cp style=\"font-size: 16px; line-height: 1.8; margin-bottom: 20px;\"\u003eLiving with sickle cell disease is not just a medical condition — it is a full-life experience that touches everything: your career, your relationships, your mental health, and your sense of self.\u003c\/p\u003e\n\n  \u003cdiv style=\"background: #fdf6ec; border-left: 5px solid #6b1a1a; padding: 20px 24px; margin-bottom: 24px; border-radius: 4px;\"\u003e\n    \u003ch3 style=\"font-size: 18px; color: #6b1a1a; margin: 0 0 10px 0;\"\u003e🩸 The Pain Crisis\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eA vaso-occlusive crisis — when sickled cells block blood vessels — causes pain so severe it has been described as \"bones being crushed from the inside.\" These episodes can last hours, days, or weeks. They arrive without warning. A cold snap, dehydration, stress, or simple physical exertion can trigger one. For many patients, crises happen multiple times per year.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background: #fdf6ec; border-left: 5px solid #6b1a1a; padding: 20px 24px; margin-bottom: 24px; border-radius: 4px;\"\u003e\n    \u003ch3 style=\"font-size: 18px; color: #6b1a1a; margin: 0 0 10px 0;\"\u003e🏥 Constant Hospitalization\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eThe average person with SCD is hospitalized 3–4 times per year, with each stay lasting 5+ days. Emergency rooms, infusion centers, specialist appointments — the healthcare system becomes a second home. Missing work, school, milestones, and moments of normal life adds up. The financial and emotional cost is staggering.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background: #fdf6ec; border-left: 5px solid #6b1a1a; padding: 20px 24px; margin-bottom: 24px; border-radius: 4px;\"\u003e\n    \u003ch3 style=\"font-size: 18px; color: #6b1a1a; margin: 0 0 10px 0;\"\u003e💊 The Pain Medication Trap\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eManaging SCD pain typically means opioids — strong ones. While necessary during acute crises, long-term opioid use brings its own burdens: dependency risk, cognitive effects, and the stigma of being labeled a \"drug seeker\" when you walk into an ER in crisis. Patients frequently report being dismissed, undertreated, or made to feel like they are exaggerating their pain.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background: #fdf6ec; border-left: 5px solid #6b1a1a; padding: 20px 24px; margin-bottom: 24px; border-radius: 4px;\"\u003e\n    \u003ch3 style=\"font-size: 18px; color: #6b1a1a; margin: 0 0 10px 0;\"\u003e😔 \"No One Believes My Pain\"\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eBecause sickle cell pain is internal and invisible, patients are routinely disbelieved — by emergency physicians, by coworkers, and sometimes even by family members. \"You don't look sick.\" \"Maybe it's not that bad.\" \"Have you tried just resting?\" These dismissals compound an already devastating experience and create lasting psychological wounds.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background: #fdf6ec; border-left: 5px solid #6b1a1a; padding: 20px 24px; margin-bottom: 24px; border-radius: 4px;\"\u003e\n    \u003ch3 style=\"font-size: 18px; color: #6b1a1a; margin: 0 0 10px 0;\"\u003e🔴 Blood Transfusions\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eMany SCD patients require regular blood transfusions to manage severe anemia or prevent strokes. While life-saving, chronic transfusions carry serious risks: iron overload, alloimmunization (developing antibodies against donor blood), and the constant need to find compatible donors. For a disease that disproportionately affects Black Americans, the lack of diverse blood bank representation makes this even more challenging.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background: #fdf6ec; border-left: 5px solid #6b1a1a; padding: 20px 24px; margin-bottom: 40px; border-radius: 4px;\"\u003e\n    \u003ch3 style=\"font-size: 18px; color: #6b1a1a; margin: 0 0 10px 0;\"\u003e👨‍👩‍👧 Burdening Family\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eSickle cell does not just affect the patient. Parents, spouses, children, and siblings reorganize their lives around crises. Caregivers experience burnout, financial strain, and grief. The disease ripples outward — through generations of families who have watched loved ones suffer, too often with too few tools to help.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHAT WE DO --\u003e\n  \u003cdiv style=\"background: #6b1a1a; color: #fff; padding: 32px 40px; border-radius: 8px; margin-bottom: 40px;\"\u003e\n    \u003ch2 style=\"font-size: 24px; color: #f5d97e; margin: 0 0 16px 0;\"\u003eWhat Half Moon Labs Is Doing About It\u003c\/h2\u003e\n    \u003cp style=\"font-size: 16px; line-height: 1.8; margin-bottom: 16px;\"\u003eWe started Half Moon Labs because we lived this. We watched family members endure crisis after crisis, cycle through ERs, and struggle to find natural, complementary tools that actually acknowledged what their bodies were going through.\u003c\/p\u003e\n    \u003cp style=\"font-size: 16px; line-height: 1.8; margin-bottom: 16px;\"\u003eOur answer: a \u003cstrong style=\"color: #f5d97e;\"\u003efermented botanical liquid supplement\u003c\/strong\u003e built from two plants with deep scientific and traditional roots in blood wellness — \u003cstrong style=\"color: #f5d97e;\"\u003eSorghum Bicolor\u003c\/strong\u003e and \u003cstrong style=\"color: #f5d97e;\"\u003eCarica Papaya\u003c\/strong\u003e.\u003c\/p\u003e\n    \u003cp style=\"font-size: 16px; line-height: 1.8; margin: 0;\"\u003eThis is not a cure. This is a daily wellness ritual — crafted to support your body's resilience, reduce oxidative stress, and work in harmony with your existing care plan.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- PRODUCT DETAILS --\u003e\n  \u003ch2 style=\"font-size: 24px; color: #6b1a1a; border-bottom: 3px solid #f5d97e; padding-bottom: 10px; margin-bottom: 24px;\"\u003eThe Formula: Fermented Sorghum \u0026amp; Papaya\u003c\/h2\u003e\n\n  \u003cdiv style=\"display: grid; gap: 20px; margin-bottom: 30px;\"\u003e\n    \u003cdiv style=\"background: #fff8f0; padding: 24px; border-radius: 8px; border: 1px solid #e8d5b5;\"\u003e\n      \u003ch3 style=\"color: #6b1a1a; margin: 0 0 12px 0; font-size: 18px;\"\u003e🌾 Sorghum Bicolor\u003c\/h3\u003e\n      \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eSorghum bicolor has been studied for its anti-sickling properties — a remarkable quality where certain plant compounds interact with sickle hemoglobin. Rich in polyphenols, flavonoids, and anthocyanins, sorghum delivers potent antioxidant activity that helps combat the chronic oxidative stress that characterizes SCD. Traditional use in West Africa for blood disorders spans generations.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background: #fff8f0; padding: 24px; border-radius: 8px; border: 1px solid #e8d5b5;\"\u003e\n      \u003ch3 style=\"color: #6b1a1a; margin: 0 0 12px 0; font-size: 18px;\"\u003e🌿 Carica Papaya\u003c\/h3\u003e\n      \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003ePapaya leaf has been studied for its ability to support platelet health and blood cell integrity. Its enzyme profile — including papain and chymopapain — along with high vitamin C, folate, and beta-carotene content, supports the immune system and reduces inflammation. Fermented papaya compounds have shown particularly promising antioxidant activity in emerging research.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background: #fff8f0; padding: 24px; border-radius: 8px; border: 1px solid #e8d5b5;\"\u003e\n      \u003ch3 style=\"color: #6b1a1a; margin: 0 0 12px 0; font-size: 18px;\"\u003e⚗️ Why Fermented?\u003c\/h3\u003e\n      \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0;\"\u003eFermentation is the key that unlocks the full potential of these botanicals. Through a controlled fermentation process, plant compounds are broken down into smaller, more bioavailable forms — meaning your body absorbs significantly more of the active nutrients. Fermentation also produces beneficial postbiotics and enzymes that support gut health, which emerging science links directly to inflammation reduction in SCD patients.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- HOW TO USE --\u003e\n  \u003cdiv style=\"background: #f5d97e; padding: 24px 32px; border-radius: 8px; margin-bottom: 16px;\"\u003e\n    \u003ch3 style=\"color: #2c1a1a; margin: 0 0 12px 0; font-size: 18px;\"\u003e📏 How to Use\u003c\/h3\u003e\n    \u003cp style=\"font-size: 15px; line-height: 1.8; margin: 0; color: #2c1a1a;\"\u003e\u003cstrong\u003eServing size: 15ml (1 tablespoon)\u003c\/strong\u003e · Take daily, straight or mixed into juice or water · Shake well before each use · Store in a cool, dry place away from direct sunlight · Best taken consistently as part of your daily wellness routine\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- BATCH PRODUCTION NOTE --\u003e\n  \u003cdiv style=\"background: #fdf6ec; border: 1px solid #e8d5b5; border-radius: 8px; padding: 20px 28px; margin-bottom: 40px; display: flex; align-items: flex-start; gap: 14px;\"\u003e\n    \u003cdiv style=\"font-size: 24px; line-height: 1;\"\u003e⚗️\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp style=\"font-size: 14px; font-weight: bold; color: #6b1a1a; margin: 0 0 6px 0; text-transform: uppercase; letter-spacing: 1px;\"\u003eSmall-Batch Production\u003c\/p\u003e\n      \u003cp style=\"font-size: 14px; line-height: 1.8; color: #555; margin: 0;\"\u003eEvery bottle is handcrafted in batches of 10 orders to ensure freshness and quality. We are currently accepting pre-orders — once the current batch fills, production begins and orders ship in the order received. Thank you for your patience and for supporting a small, mission-driven brand.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- FERMENTATION INFOGRAPHICS SECTION --\u003e\n  \u003ch2 style=\"font-size: 24px; color: #6b1a1a; border-bottom: 3px solid #f5d97e; padding-bottom: 10px; margin-bottom: 24px;\"\u003eHow Our Fermentation Process Works\u003c\/h2\u003e\n\n  \u003cp style=\"font-size: 16px; line-height: 1.8; margin-bottom: 30px;\"\u003eOur proprietary fermentation method transforms raw botanical ingredients into a highly bioavailable liquid. Each step is designed to preserve, concentrate, and enhance the plant compounds your body needs.\u003c\/p\u003e\n\n  \u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-bottom: 40px;\"\u003e\n    \u003cdiv style=\"text-align: center;\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9927\/1751\/files\/halfmoon-labs-infographic-1.png\" alt=\"Half Moon Labs Fermentation Infographic\" style=\"width: 100%; border-radius: 8px; box-shadow: 0 4px 12px rgba(0,0,0,0.1);\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"text-align: center;\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9927\/1751\/files\/halfmoon-labs-infographic-2-fermentation-journey.png\" alt=\"Fermentation Journey Infographic\" style=\"width: 100%; border-radius: 8px; box-shadow: 0 4px 12px rgba(0,0,0,0.1);\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"text-align: center;\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9927\/1751\/files\/halfmoon-labs-infographic-3-five-step-process.png\" alt=\"Five-Step Fermentation Process Infographic\" style=\"width: 100%; border-radius: 8px; box-shadow: 0 4px 12px rgba(0,0,0,0.1);\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"text-align: center;\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9927\/1751\/files\/halfmoon-labs-infographic-4-fermentation-process.png\" alt=\"Fermentation Process Infographic\" style=\"width: 100%; border-radius: 8px; box-shadow: 0 4px 12px rgba(0,0,0,0.1);\"\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- DISCLAIMER --\u003e\n  \u003cdiv style=\"background: #f5f5f5; padding: 20px 24px; border-radius: 8px; margin-bottom: 20px; font-size: 13px; color: #666; line-height: 1.7;\"\u003e\n    \u003cstrong\u003eDisclaimer:\u003c\/strong\u003e These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Half Moon Labs Fermented Sorghum \u0026amp; Papaya supplement is a dietary wellness supplement intended to complement, not replace, your existing medical care. Always consult your healthcare provider before beginning any new supplement regimen, especially if you have sickle cell disease or any other medical condition.\n  \u003c\/div\u003e\n","brand":"HalfMoon Labs","offers":[{"title":"Default Title","offer_id":42134568665159,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9927\/1751\/files\/Gemini_Generated_Image_72f89m72f89m72f8.png?v=1783648130"}],"url":"https:\/\/www.halfmoonlabs.us\/collections\/frontpage.oembed","provider":"HalfMoon Labs","version":"1.0","type":"link"}